AMKFSC Community Services unveiled its rebrand to Allkin Singapore at its 45th Anniversary Charity Dinner on 27th October 2023 at Marina Bay Sands Convention Centre. Officially launched by the agency's Guest-of-Honour and Patron, Prime Minister Lee Hsien Loong, the new brand was the result of months
Golden arches are synonymous with McDonald's and a half-eaten apple with tech giant Apple. Logos are central to a brand, forming top-of-the-mind recall and creating a loyal fanbase that will be able to recognise the brand in mere seconds. However, perhaps more or equally important to creating brand
Asian food and beverage company Yeo Hiap Sing, better known as Yeo's, has launched a special edition of its Chrysanthemum Tea drink to commemorate the late Lee Kuan Yew’s centenary.
Hollywood icon Marilyn Monroe passed over 50 years ago but that has not stopped her from gracing ad campaigns until today. Just a few years ago, in 2015, cosmetics brand Max Factor chose to appoint the late actress as its global brand ambassador – a decision that predictably received a mixed bag of
Independent Southeast Asia-focused investment firm Go-Ventures is rebranding with a new name and visual identity. The rebrand aims to reinforces the investment firm’s strategic direction and independence as it targets high-growth start-ups across Southeast Asia, it said in a statement.