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Yeo s special edition packaging using Lee Kuan Yew s image falls flat

Asian food and beverage company Yeo Hiap Sing, better known as Yeo's, has launched a special edition of its Chrysanthemum Tea drink to commemorate the late Lee Kuan Yew’s centenary.

Sedgwick richardsonLee kuan yewAmbrish chaudhryFord pumaDominic masonYuh hwangJodh dheensaySteve mcqueenMinistry of cultureChildren museum singaporeNational museum of singaporeSambal labNational parks boardYeo hiap singChrysanthemum teaPrime minister

Making money off the dead: Is necro-advertising worth the risk?

Hollywood icon Marilyn Monroe passed over 50 years ago but that has not stopped her from gracing ad campaigns until today. Just a few years ago, in 2015, cosmetics brand Max Factor chose to appoint the late actress as its global brand ambassador – a decision that predictably received a mixed bag of

United statesSutapa bhattacharyaSteve mcqueenMarilyn monroeAmbrish chaudhryDominic masonDavid suddensAudrey hepburnJodh dheensayKurt cobainSedgwick richardsonFord pumaAuthentic brands groupDr martensMax factorSambal lab

Guinness Draught In a Can turns every house into a House of Guinness

For years, Guinness Draught (Guinness on tap) was only available in pubs and bars. If you wanted Guinness at home, you could only buy a bottle or can of Guinness Foreign Extra which comes with a different taste profile minus the smooth and creamy head.

Jodh dheensayBalreet gillSambal labSambal lab malaysiaShaun limMarketing managerCreative directorErina nadziraNatania david

Analysis: Nestlé s transparency on unhealthy products a saving grace from PR crisis

Nestlé has confirmed to MARKETING-INTERACTIVE that it is working on a company-wide project to update its pioneering nutrition and health strategy. This comes after the Financial Timesquoted a Nestlé internal presentation in its report, stating that the FMCG brand recognises that over 60% of its mainstream food and drinks products are unhealthy. Nestlé also allegedly said in its internal presentation that certain categories “will never be healthy” no matter how many changes it makes, FT reported. This assessment is said to have covered about half of Nestlé’s overall portfolio because the analysis excluded categories such as baby formula, pet food, coffee and medical nutrition.

Jodh dheensayAsiya bakhtSambal labHealth star ratingFinancial timesquotedHealthier kidsImpossible meatSedgwick richardsonSoutheast asiaJin ooiசாம்பல் ஆய்வகம்ஆரோக்கியம் நட்சத்திரம் ரேடிஂக்ஆரோக்கியமான கீட்ஸ்சாத்தியமற்றது இறைச்சிஸெட்ஜ்‌விக் ரிச்சர்ட்சன்தென்கிழக்கு ஆசியா

Analysis: Louis Vuitton s BTS tie-up goes beyond just Asian representation, say experts

Analysis: Louis Vuitton s BTS tie-up goes beyond just Asian representation, say experts
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

South koreaSouth koreanGraham hitchmoughJi chang wookSedgwick richardsonJodh dheensayLouis vuittonAmbrish chaudhryCalvin kleinSambal labBain companyTmall luxury divisionStraits timesRed velvetNaomi osakaEast asian