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What Is ATSC 3.0 and Is it Coming for Streaming?

Questions abound about ATSC 3.0, aka NextGen TV: Is it OTA? Is it OTT? Is it CTV? Can my TV play it? Is it coming for streaming with its promise of new lean-forward, interactive consumer experiences and addressable advertising? Where does it overlap with OTT and FAST, and what does it offer viewers that they aren t getting from OTA TV now? ATSC President Madeleine Noland, E.W. Scripps VP Strategy Kerry Oslund, Sinclair CIO Scott Ehrlich, and Dillon Media Ventures Rob Dillon explore these questions and more in this clip from Streaming Media Connect 2024. ....

New York , United States , Kerry Oslund , Rob Dillon , Madeleine Noland , Scott Ehrlich , Susi Elkins , Sinclair Broadcast Group , Ateme Vp Technology Sassan Pejhan , Television Systems Committee , Strategy Business Development , Television Systems Committee Inc , Principal Strategist , Dillon Media Ventures , Advanced Television Systems Committee Inc , Business Development , Vice President , Emerging Platform Content , Streaming Media Connect , Seamless Blend , User Engagement , Enhanced Addressable , Enable Bespoke , Free Ad Supported Television , Iowa State Fair , Streaming Media Connect February ,

The Future of TV: Re-Shaped, Re-Defined, and Still Relevant

On the eve of World Television Day, industry leaders explore the future of television ....

Richard Wormwell , John Wastcoat , Vinayak Shrivastav , Neil Maycock , Paul Calleja , Alun Fryer , Sassan Pejhan , Kenny Miller , Andy Shenkler , Mike Ward , Ateme Pejhan , Adan Brooks , Mark Roberts Motion Control ,

Articles for Streaming Media Editorial Staff

Articles for Streaming Media Editorial Staff
streamingmedia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streamingmedia.com Daily Mail and Mail on Sunday newspapers.

New York , United States , Al Iskandariyah , Huntington Beach , Cheesheadtv Aaron Nagler , Sullivan Avni Rambhia , Liveu Mike Savello , Altman Solon , Upenn Christopher Martin , Jeff Jacobs , Eric Shumacher Rasmussen , Vimeo Matt Fisher , Victor Cerejo , Intertrust Ali Hodjat , Nick Bacon , Vimeo Jamison Tilsner , Cullen Gallagher , Max Jacob Saperstein , Flavio Ribiero , Penthera Jeanne Sachs , Rich Robinson , Michelle Abraham , Chris Wagner , Jeff Malkin , Hybrik David Trescot , Patrick Bradley ,

What NextGen TV Means for Public Broadcasters

WKAR Public Media Director of Broadcasting and General Manager Susi Elkins discusses the impact of ATSC 3.0 on public broadcasting in this clip from Streaming Media Connect 2022. ....

Susi Elkins , Myra Moore , Madeleine Noland , Television Systems Committee , Ateme Vp Technology Sassan Pejhan , What Nextgen , Streaming Media East , Sassan Pejhan , Streaming Media Connect , President Madeleine Noland , Education Video , Formats Codecs Protocols , Government Video ,

What ATSC 3.0 Means for Multicast, Mobile, and UHD

See more videos like this on StreamingMedia.com.
Read the complete transcript of this clip:
Sassan Pejhan: Today, in a traditional streaming service which I guess most of your audience had experienced that last mile is a series of individual streams. And if it feels wasteful you re sending the same content, let s say for a popular sports program earlier, being replicated hundreds of times in that last mile. But the advantage is that those streams can be individualized and customized with custom apps with ATSE 3.0. You can have the best of both worlds. You re broadcasting it to everybody, but through the internet connection, you have the ability to individualize the ads and customize and stitch together for the end user. So this has benefits of spectrum-saving, as well as the benefits of customization. ....

Nadine Krefetz , Sassan Pejhan , Madeleine Noland , Television Systems Committee , Streaming Media East Connect , President Madeleine Noland , ம்யாடலெந் நோலண்ட் , தொலைக்காட்சி அமைப்புகள் குழு , ஸ்ட்ரீமிங் மீடியா கிழக்கு இணைக்கவும் ,