The recipients of TVNewsCheck’s annual Women in Technology Futurist Award Universal Pictures’ Annie Chang and KNSD’s Donna Stewart have shown exceptional abilities to anticipate technology trends and help their organizations pivot nimbly to meet them. They’ll participate in a TVN webinar with the other WIT honorees on Sept. 28 (register here) and receive their awards at the NAB Show on Oct. 12.
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Sassan Pejhan: Today, in a traditional streaming service which I guess most of your audience had experienced that last mile is a series of individual streams. And if it feels wasteful you re sending the same content, let s say for a popular sports program earlier, being replicated hundreds of times in that last mile. But the advantage is that those streams can be individualized and customized with custom apps with ATSE 3.0. You can have the best of both worlds. You re broadcasting it to everybody, but through the internet connection, you have the ability to individualize the ads and customize and stitch together for the end user. So this has benefits of spectrum-saving, as well as the benefits of customization.
Despite a Year of Challenges, New Opportunities in TV, Streaming and Advertising Take Center Stage at TVOT LIVE! Spring 2021, a Uniquely Social Event
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Hear from a network of TV and advertising experts leading the television industry into tomorrow – with 150+ leaders participating in highly informative sessions and unparalleled business networking
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InteractiveTV Today is bringing back The TV of Tomorrow Show’s virtual event, TVOT LIVE!, April 26-30, 2021. TVOT LIVE! Spring 2021 will bring together 150+ industry leaders who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, broadcast/local TV, FAST, AVOD, SVOD, inter
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The ATSC Issues Recommended Practice on Haptics for ATSC 3.0 enabling haptic content to reach viewers on mobile devices
SAN FRANCISCO–(BUSINESS WIRE)–$IMMR#ATSC30–Immersion Corporation (NASDAQ: IMMR), the leading developer and provider of technologies for haptics, today announced that the Advanced Television System Committee, Inc. (ATSC) has published Immersion’s proposal as a Recommended Practice on Haptics for ATSC 3.0. The Recommended Practice enables the addition of haptics in ATSC 3.0 broadcast and broadband content streams on mobile devices capable of haptic feedback.
This latest development provides a recommended approach for content distributors to add haptic playback capability to mobile apps and expand the distribution of haptic-enhanced content to viewers. The new feature will enable interactive content such as live sports, advertising, and gaming streamed on mobile devices to be enhanced with haptics.