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Brand Identity and Multiplatform Streaming Apps

How important is maintaining brand identity and differentiation in streaming UX and app design, and how critical, or even possible or advisable, is it to sustain a consistent look and feel across different platforms? And how crucial is branding in the overall fan experience, or building a fan base for the content associated with your brand? YouTube TV s Esther Ahn, MagellanTV s James Lauzun, and Crunchyroll s Tom Hurlbutt weigh in, in this discussion with Reality Software s Nadine Krefetz at Streaming Media Connect 2024. ....

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CTV Is on the Verge of Fulfilling Its Creative Promise

Creator-driven ads, full-fledged dynamic creative optimization, and real-time contextual information are coming for Connected TV ....

Jennifer Monson , Nadine Krefetz , Matthew Jamison , Research Marketing Julie Triolo , National Sales Dan Callahan , Fulfilling Its Creative , Streaming Media , Marketing Julie Triolo , Spectrum Reach , Sales Dan Callahan , Media Entertainment Video , Video Advertising , Ott Tv ,

Giving Users Control in Streaming App Design

How important is it for streaming users and viewers to be able to customize, personalize, and curate their experiences with streaming apps? And what are product designers doing to facilitate those types of experiences? YouTube TV s Esther Ahn, Crunchyroll s Tom Hurlbutt, and Magellan TV s James Lauzun offer their takes in this clip from Streaming Media Connect 2024. ....

Jonathan Laor , Conde Nast Jennifer Jones , Nadine Krefetz , Evan Shapiro , James Lauzun , Esther Ahn , Tom Hurlbutt , Daniel Trotta , Patrick Courtney , Tim Siglin , Philo Brandon Yap , Crunchyroll Tom Hurlbutt , Warner Bros , Reality Software , Giving Users Control , Streaming App , Contributing Editor , Streaming Media , User Experience , Youtube Primetime Channels , Chief Product Officer , Senior Director , Product Management , Streaming Media Connect , Streaming Media Connect February , Brandon Yap ,

Are Super Bundles the Future of Subscription-Based Streaming?

Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimise its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So what s working in 2024 and what isn t? Five leading M & E analysts-ESHAP s Evan Shapiro, Erickson s Paul Erickson, Dataxis Ophelie Boucaud, TVREV s Alan Wolk, and Hub s Jon Giegengack-discuss current strategies to ward off churn-pocalypse in this clip from Streaming Media Connect 2024. ....

United States , Alan Wolk , Jon Giegengack , Revry Lashawn Mcghee , Starz Rob Collins , Evan Shapiro , Marion Ranchet , Paul Erickson , Reality Software Nadine Krefetz , Hub Entertainment Research , Are Super Bundles , Erickson Strategy , Ophelie Boucaud , Senior Analyst , Lead Analyst , Streaming Media Connect , Disney Plus , Amazon Prime , Streaming Media Connect February , Streaming Media , Streaming Made Easy , Anil Malhotra , Lashawn Mcghee , Reality Software , Nadine Krefetz , Jean Macher ,

Are Super Bundles the Future of Subscription-Based Streaming?

Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimize its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So what s working in 2024 and what isn t? Five leading M & E analysts-ESHAP s Evan Shapiro, Erickson s Paul Erickson, Dataxis Ophelie Boucaud, TVREV s Alan Wolk, and Hub s Jon Giegengack-discuss current strategies to ward off churn-pocalypse in this clip from Streaming Media Connect 2024. ....

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