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What Is ATSC 3.0 and Is it Coming for Streaming?

Questions abound about ATSC 3.0, aka NextGen TV: Is it OTA? Is it OTT? Is it CTV? Can my TV play it? Is it coming for streaming with its promise of new lean-forward, interactive consumer experiences and addressable advertising? Where does it overlap with OTT and FAST, and what does it offer viewers that they aren t getting from OTA TV now? ATSC President Madeleine Noland, E.W. Scripps VP Strategy Kerry Oslund, Sinclair CIO Scott Ehrlich, and Dillon Media Ventures Rob Dillon explore these questions and more in this clip from Streaming Media Connect 2024. ....

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Comings and goings: Susi Elkins returns to public media as SVP for PBS, NPR names new SVP …

Elkins succeeds James Dunford, who left PBS earlier this year to lead American Public Television. ....

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Susi Elkins named SVP, Station Services at PBS | Editor and Publisher

Susi Elkins named SVP, Station Services at PBS | Editor and Publisher
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Former WKAR General Manager Susi Elkins Named Senior Vice President of Station Services at PBS

Former WKAR General Manager Susi Elkins Named Senior Vice President of Station Services at PBS
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U.S. Department of Ed announces new ways to pay down student loan debt

U.S. Department of Ed announces new ways to pay down student loan debt
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