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Brand Hijacks TikTok to Remind Gen Z to Connect With Family

Thai franchise Five Star Chicken hijacked TikTokers’ accounts to send at timely message to Gen Z ....

Krung Thep Mahanakhon , Teerapol Suneta , Kavinthip Chaiteerakij , Chalongwut Chorruangsak , Narissara Makmane , Danai Suthamcharee , Montatip Narong , Prasit Kunanuphanchai , Rynrada Pisawongprakarn , Narakorn Puechngen , Chanapa Ployarunrung , Thasorn Boonyanate , Natthaka Musigrungsri , Pornchai Cheeranoon , Kittikhun Jongkraiwut , Sarawut Kaweethammawong , Taksina Vasaruchapong , Toungrak Jiravatanarungsri , Chanthut Kasemsantinavin , Pattama Thienapirak , Supalerk Silarangsri , Agency Producer , Group Business , Creative Group Head , Five Star Chicken , Suneta House ,

From DMs to dinner: Thailand's Five Star Chicken delivers heartwarming campaign | Digital

Parents and grandparents have a way (or four!) of getting through to their children. BBDO Bangkok's latest campaign shows taking over their TikTok accounts might just be the most 2023 way to grab attention. ....

Krung Thep Mahanakhon , Teerapol Suneta , Prasit Kunanuphanchai , Natthaka Musigrungsri , Taksina Vasaruchapong , Thasorn Boonyanate , Supalerk Silarangsri , Toungrak Jiravatanarungsri , Kavinthip Chaiteerakij , Montatip Narong , Chanapa Ployarunrung , Chalongwut Chorruangsak , Pattama Thienapirak , Narissara Makmane , Pornchai Cheeranoon , Sarawut Kaweethammawong , Narakorn Puechngen , Chanthut Kasemsantinavin , Kittikhun Jongkraiwut , Rynrada Pisawongprakarn , Danai Suthamcharee , Agency Producer , Group Business , Creative Group Head , Thai Tiktokers , Group Head ,

KFC Thailand transforms their festive bucket into the most sought after festive basket

Partnering with their newly-appointed creative agency, Wunderman Thompson Thailand, KFC Thailand created a limited-edition KFC Bucket Basket, locally sourced and created by local craftsmen, with the basket perfectly fitting the famous KFC bucket inside. ....

Naruporn Rungruangchotikul , Parattajariya Jalayanateja , Natkanate Ruengrujmethakul , Kanokwan Kaewkern , Vachira Pashekrepapon , Napapa Wichaikul , Suchaya Kittayanukul , Supasinee Vongkulbhisal , Supapit Tipsomponddee , Tipsuda Anekwatcharakorn , Saruttaya Mahanavarani , Nucharee Virojtakulchai , Jason Cox , Satawat Tangpuangporn , Janett Rungsithikul , Chanapatt Chindasanguan , Suchada Puttarukkit , Rynrada Pisawongprakarn , Chatchai Rungratsamiphat , Jiroj Mechoojit , Jiraporn Channawach , Patra Patrasuwan , Patiphan Srilapan , Chayapa Jamnarnwej , Suhayl Limbada , Creative Group Head ,

Wunderman Thompson Thailand creates popular interactive film for TikTok that took the cancelled Songkran Festival online

May 11 2021, 1:15 pm | BY Kim Shaw | No Comments
An interactive film that took the cancelled annual Songkran festival in Thailand online has garnered 94 million views and 92,000 pieces of user generated content within six days.

With Songkran, Thailand’s world-famous water-splashing festival, canceled for the second year in a row, TikTok Thailand launched ‘Songkran Stranger’ to ensure the nation wasn’t left dry during the year’s biggest festivities.
TikTok, the number one short-video platform in 2020 globally, released its first-ever interactive film to coincide with the April festival. Titled ‘Songkran Stranger’, the film includes superstar Thai actor Mario Maurer and top model ‘Linn’ Mashannoad Suvalmas. ....

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Tinder Makes a Pivot in Thailand with 'Friends with (Other) Benefits.'

Research had shown that the Gen-Z audience was likely to quit the app in one week.
Tinder has launched a new campaign in Thailand aiming to reposition the brand as a social app beyond dating. The clever campaign from Wunderman Thompson Thailand is the culmination of research that showed that those with the highest interest in the app were using it for non-dating and non-sexual purposes.
“The first thing I did when I found out we were pitching for Tinder, I asked my wife’s permission to download the app. She said to me, ‘please behave, no one-night stands allowed’,” says Wunderman Thompson’s Executive Creative Director, Thasorn Boonyanate. ....

Wasutorn Techawitoon , Supanat Wachiralappaitoon , Natnari Nimudomsuk , T Thawat Taifayongvichit , Pufah Nuntavisit , Rynrada Pisawongprakarn , Wunderman Thompson , Jiroj Mechoojit , Jiraporn Channawach , Supalerk Silarangsri , Thasorn Boonyanate , Littichai Siriprasitpong , Supachok Tiyakunpugdee , Wunderman Thompson Thailand , Executive Creative Director , Creative Officer , Executive Officer , Creative Director , நிர்வாகி படைப்பு இயக்குனர் , படைப்பு அதிகாரி , நிர்வாகி அதிகாரி , படைப்பு இயக்குனர் ,