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Dutch Mill Documents the struggles of a product launch with a 5-member crew in lockdown via Wunderman Thompson Thailand

Dutch Mill Documents the struggles of a product launch with a 5-member crew in lockdown via Wunderman Thompson Thailand
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Dutchmill Group sponsors more than 200 mom-and-pop shops with quirky user-generated geo-targeted ads via Wunderman Thompson Thailand

May 14 2021, 11:40 am | BY Kim Shaw | No Comments
Wunderman Thompson Thailand shines the spotlight on traditional trade (affectionately known as Mom-and-Pop shops) that have been effected by the ongoing COVID-19 pandemic in Thailand via new campaign.

Consumers are changing the way they make purchases; even the convenient and quick transactions at mom-and-pop shops have been replaced by online shopping, CVS, and the ongoing pandemic.
“Dutchmill Group”, one of the most famous Thai milk brands have been a long-time partner and supporter of mom-and-pop shops. To show support during such tough times, Dutchmill group and Wunderman Thompson Thailand launched a campaign, “Sponsor of Mom-and-pop shops” to draw in customers and grow the businesses together, rejuvenating the Thai economy. ....

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Dairy Brand Dutchmill Group is Advertising for Mom-and-Pop Shops in Thailand Free of Charge

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Campaign from Wunderman Thompson Thailand supports more than 200 mom-and-pop shops with quirky user-generated geo-targeted ads
Traditional trade (affectionately known as Mom-and-Pop shops) have been around for a long time in Thailand. However, the ongoing Covid-19 pandemic has resulted in consumers changing the way they make purchases; even the convenient and quick transactions at mom-and-pop shops have been replaced by online shopping, CVS, and the ongoing pandemic.
Dutchmill Group , one of the most famous Thai milk brands have been a long-time partner and supporter of mom-and-pop shops. To show support during such tough times, Dutchmill group and Wunderman Thompson Thailand launched a campaign, Sponsor of Mom-and-pop shops to draw in customers and grow the businesses together, rejuvenating the Thai economy. ....

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Wunderman Thompson Thailand creates popular interactive film for TikTok that took the cancelled Songkran Festival online

May 11 2021, 1:15 pm | BY Kim Shaw | No Comments
An interactive film that took the cancelled annual Songkran festival in Thailand online has garnered 94 million views and 92,000 pieces of user generated content within six days.

With Songkran, Thailand’s world-famous water-splashing festival, canceled for the second year in a row, TikTok Thailand launched ‘Songkran Stranger’ to ensure the nation wasn’t left dry during the year’s biggest festivities.
TikTok, the number one short-video platform in 2020 globally, released its first-ever interactive film to coincide with the April festival. Titled ‘Songkran Stranger’, the film includes superstar Thai actor Mario Maurer and top model ‘Linn’ Mashannoad Suvalmas. ....

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