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Research had shown that the Gen-Z audience was likely to quit the app in one week.
Tinder has launched a new campaign in Thailand aiming to reposition the brand as a social app beyond dating. The clever campaign from Wunderman Thompson Thailand is the culmination of research that showed that those with the highest interest in the app were using it for non-dating and non-sexual purposes.
“The first thing I did when I found out we were pitching for Tinder, I asked my wife’s permission to download the app. She said to me, ‘please behave, no one-night stands allowed’,” says Wunderman Thompson’s Executive Creative Director, Thasorn Boonyanate. ....

Wasutorn Techawitoon , Supanat Wachiralappaitoon , Natnari Nimudomsuk , T Thawat Taifayongvichit , Pufah Nuntavisit , Rynrada Pisawongprakarn , Wunderman Thompson , Jiroj Mechoojit , Jiraporn Channawach , Supalerk Silarangsri , Thasorn Boonyanate , Littichai Siriprasitpong , Supachok Tiyakunpugdee , Wunderman Thompson Thailand , Executive Creative Director , Creative Officer , Executive Officer , Creative Director , நிர்வாகி படைப்பு இயக்குனர் , படைப்பு அதிகாரி , நிர்வாகி அதிகாரி , படைப்பு இயக்குனர் ,