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While Songkran might be canceled for 2021, Wunderman Thompson Bangkok has developed an interactive TikTok to bring romance back to the festival season. ....
May 11 2021, 1:15 pm | BY Kim Shaw | No Comments An interactive film that took the cancelled annual Songkran festival in Thailand online has garnered 94 million views and 92,000 pieces of user generated content within six days.
With Songkran, Thailand’s world-famous water-splashing festival, canceled for the second year in a row, TikTok Thailand launched ‘Songkran Stranger’ to ensure the nation wasn’t left dry during the year’s biggest festivities. TikTok, the number one short-video platform in 2020 globally, released its first-ever interactive film to coincide with the April festival. Titled ‘Songkran Stranger’, the film includes superstar Thai actor Mario Maurer and top model ‘Linn’ Mashannoad Suvalmas. ....