Rsquared Somanathan News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Stay updated with breaking news from Rsquared somanathan. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Top News In Rsquared Somanathan Today - Breaking & Trending Today

Will performance marketing outweigh brand marketing in a world of shrinking budgets in APAC?

In today’s marketing world, we often hear the importance of brand building for brands to create awareness and establish emotional connections with customers. However, over the past decade, marketers have been shifting their focus on driving short-term sales by setting up KPIs, especially during the ....

Antony Yiu , Dentsu Hong Kong , Rsquared Somanathan , Omnicom Media Group , Ranga Somanathan , Global Ventures , Omnicom Media , Dentsu Hong , Brand Building , Performance Marketing ,

How can APAC brands better leverage DOOH as part of their marketing mix?

With the rapid digitalisation in recent years, the APAC region has seen an explosive growth in digital out-of-home (DOOH) compared to the once lauded OOH platforms and billboards. In fact, research group IMARC saw the region’s DOOH market reach USD$8 billion in 2022 and expects the market to hit ....

Dentsu Hong Kong , Rsquared Somanathan , Sulwyn Ngoh , Hivestack Ngoh , Ben Baker , David Chan , Dentsu Hk Chan , Vistar Baker , Omnicom Media Group , Global Ventures , Pac Brands ,