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In today’s marketing world, we often hear the importance of brand building for brands to create awareness and establish emotional connections with customers. However, over the past decade, marketers have been shifting their focus on driving short-term sales by setting up KPIs, especially during the

Antony yiuDentsu hong kongRsquared somanathanOmnicom media groupRanga somanathanGlobal venturesOmnicom mediaDentsu hongBrand buildingPerformance marketing