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Top News In Dentsu Hong Today - Breaking & Trending Today
Dentsu Hong Kong has launched dentsuHER, a new business unit that comprises a set of customisable and go-to-market propositions, to help brands in Hong Kong drive growth within underserved affluent female segment. ....
AIA Hong Kong has unveiled a creative campaign to promote its new proposition “AIA Alta”, inspiring consumers to reflect on their balance between wealth and wellness in the pursuit of success. ....
In today’s marketing world, we often hear the importance of brand building for brands to create awareness and establish emotional connections with customers. However, over the past decade, marketers have been shifting their focus on driving short-term sales by setting up KPIs, especially during the ....
At the same time, staying up to date with the latest trends is crucial for marketers to maximise their campaigns' impact. In light of this, MARKETING-INTERACTIVE reached out to adland players to weigh in on the recent DOOH trends that marketers should take note of. ....