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YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn t have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry. ....

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YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets
streamingmediaglobal.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streamingmediaglobal.com Daily Mail and Mail on Sunday newspapers.

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Best Practices for Evaluating Streaming Tech Vendors

What are some of the best practices for evaluating streaming tech vendors? Nadine Krefetz of Reality Software discusses the various factors at play in making these decisions with LaShawn McGhee of Revry, Rob Collins of Starz, and Anil Malhotra of Bango in this clip from Streaming Media Connect 2023. ....

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How to Get Up-to-Speed in the European FAST Market

Free ad-supported television (FAST) has been a rapidly rising element of the streaming industry since the beginning of the pandemic. But while the FAST sector has soared in the US, it faces distinct challenges in Europe and international markets that have prevented it from reaching equal viewership heights enjoyed in the US. This article outlines ways to get up-to-speed in the European FAST market. ....

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Why FAST Took Off in 2020

Why did Free Ad-Supported Streaming Television (FAST) take off in such a significant way in 2020? LG s Senior Director of North American Innovation and Development Team, Matthew Durgin, discusses this topic with VP Marketing for Plex Scott Hancock and media cartographer Evan Shapiro in this clip from their Streaming Media East 2023 panel. ....

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