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Why CTV App Design Matters

Building a sound app development strategy well-matched to brand and content is critical to creating a CTV experience that sticks. Scripps Networks Yazmin Wickham, Norigin Media s Ajey Anand, Atmosphere.TV s Zach Hobbs, and Reality Software s Nadine Krefetz discuss what works and what doesn t as well as the ongoing work involved in this clip from their panel at Streaming Media East 2023. ....

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Why FAST Took Off in 2020

Why did Free Ad-Supported Streaming Television (FAST) take off in such a significant way in 2020? LG s Senior Director of North American Innovation and Development Team, Matthew Durgin, discusses this topic with VP Marketing for Plex Scott Hancock and media cartographer Evan Shapiro in this clip from their Streaming Media East 2023 panel. ....

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Estrella Media's Christina Chung Talks Sales Packaging for Content Producers

Estrella Media VP Business Operations discusses sales force operationalization and strategy for content production across multiple media delivery platforms in this interview with Streaming Media s Tim Siglin at Streaming Media West 2022. ....

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