At Streaming Media NYC, Tim Siglin interviews Evan Bregman of Tastemade and the Independent Streaming Alliance (ISA) about the fast growth of Tastemade s streaming service and the ISA s aims to overcome hurdles in the streaming industry through collaboration and standardising measurement in a fragmented ecosystem.
From the early days of FAST, the agility and strategic innovation that are hallmarks of startups and niche content companies have been critical to success in the FAST world. As the Independent Streaming Alliance (ISA) emerges to heighten the advocacy of niche FAST providers, ESHAP s Evan Shapiro, TMB s Cameron Saless, and Gusto TV s Chris Knight discusses how the FAST market began and has matured around nimble startups in this clip from Streaming Media Connect 2023.
With streaming demonstrating time and again that there are riches in the niches and the advantages of developing the agility to pinpoint narrower markets and superserve them with targeted content, how can broadcasters benefit from learning to think like streamers, and what strategies can they adopt to leverage that thinking? USA Today/Gannett s Michael Nagle, Paramount s Corey Smith, Boston 25 News Ben Ratner, Agile Content s Jonah Bolin, Straight Arrow News Rob Dillon, and Manatt s Eric Bergner offer their insights in this clip from a recent panel at Streaming Media Connect 2023.
Ten of the leading independent streaming platforms, including Revry, Vevo, Tastemade, and Trusted Media Brands, recently joined forces to create the Independent Streaming Alliance (ISA) to promote the value of independent streaming channels, provide in-depth research of their audiences for the advertising industry, develop best practices for independent streaming promotion and development, and find ways to partner with key members of the CTV landscape.
Whip Media Announces General Availability of Whip Media FASTrack to Expand Access to the Entertainment Industry's Leading Content Performance Tracking and Revenue Reporting Solution finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.