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Indian-distilled single malt whiskey is giving tough competition to popular Scottish brands in India s whiskey market. Indian single malt brands have seen significant growth, with sales increasing by 2.4% in 2022. The climate in India allows whiskey to mature faster, but international standards require a three-year maturity period. Indian makers argue that they would lose more than one-third of the whiskey due to evaporation and heat. Indian brands face hurdles related to manufacturing capacity, distribution, and advertising restrictions. ....
The sales of Indian single malts have surged, catching up with Scottish rivals, due to the increasing demand for homegrown brands. In 2022, Indian malt sales rose 2.4 times to 281,000 cases, while Scotch (single malt) sales increased by 35% to 296,000 cases. Indian brands now account for around a third of the market, compared to 15% five years ago. ....
India Business News: The sales of Indian single malts have surged, catching up with Scottish rivals, due to the increasing demand for homegrown brands. In 2022, Indian mal ....
Indian single malt whiskies are gaining popularity among Indians, giving tough competition to their Scottish rivals. Sales of Indian malts in 2022 increased 2.4 times to 281,000 cases, while Scotch (single malt) sales rose 35% to 296,000 cases. With rising income levels, Indians are more willing to spend on alcohol, driving the demand for malt whiskies. ....