Indian-distilled single malt whiskey is giving tough competition to popular Scottish brands in India s whiskey market. Indian single malt brands have seen significant growth, with sales increasing by 2.4% in 2022. The climate in India allows whiskey to mature faster, but international standards require a three-year maturity period. Indian makers argue that they would lose more than one-third of the whiskey due to evaporation and heat. Indian brands face hurdles related to manufacturing capacity, distribution, and advertising restrictions.
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