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The sales of Indian single malts have surged, catching up with Scottish rivals, due to the increasing demand for homegrown brands. In 2022, Indian malt sales rose 2.4 times to 281,000 cases, while Scotch (single malt) sales increased by 35% to 296,000 cases. Indian brands now account for around a third of the market, compared to 15% five years ago. ....
India Business News: The sales of Indian single malts have surged, catching up with Scottish rivals, due to the increasing demand for homegrown brands. In 2022, Indian mal ....
Indian single malt whiskies are gaining popularity among Indians, giving tough competition to their Scottish rivals. Sales of Indian malts in 2022 increased 2.4 times to 281,000 cases, while Scotch (single malt) sales rose 35% to 296,000 cases. With rising income levels, Indians are more willing to spend on alcohol, driving the demand for malt whiskies. ....