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Shuddh desi single malt: How India's GianChands outwitted Glenlivets

Of the total sales of around 6,75,000 cases (of nine litres each) of single malts in India last year, around 3,45,000 cases were retailed by Indian-origin makers, while the remaining 3,30,000 were by Scottish and others. ....

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Indian single malts: Heady growth of desi brands: The rise of India's single-malt industry

Indian-distilled single malt whiskey is giving tough competition to popular Scottish brands in India s whiskey market. Indian single malt brands have seen significant growth, with sales increasing by 2.4% in 2022. The climate in India allows whiskey to mature faster, but international standards require a three-year maturity period. Indian makers argue that they would lose more than one-third of the whiskey due to evaporation and heat. Indian brands face hurdles related to manufacturing capacity, distribution, and advertising restrictions. ....

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