Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this consolidation rain sixes for broadcasters, or will it impact the advertising run rate?
IPL sponsorship: Ceat will sponsorcertain segments of IPL matches, investing about Rs 240 crore over five years. The Board of Control for Cricket in India selected Ceat as an official partner. My11Circle, RuPay, and Angel One acquired IPL sponsorship slots. Ceat specialises in selling tyres for vehicles.
Best Media Info: BestMediaInfo.com spoke to brands who have sponsored or partnered with any of the ten IPL teams or the sports property at large and find out how they are planning and strategising their marketing init| Marketing News