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Is the metaverse dead or is it just under construction? | Analysis

Weren't we all supposed to be donning goggles and meeting up in virtual cocktail bars in an augmented reality parallel world by now? ....

Travis Scott , Sam Richardson , Rosie Copland , Rafe Blandford , Barney Lynch , Nvidia Omniverse , Mark Zuckerberg , Andrew Mason , Phil Rowley , Tara Mcrae , Elton John , Omnicom Media Group United Kingdom , Tommy Hilfiger , Wall Street Journal , How Not , Science Magic Studio ,

Is the metaverse dead or is it just under construction?

Is the metaverse dead or is it just under construction?. From PR Week ....

Tara Mcrae , Elton John , Mark Zuckerberg , Rosie Copland , Travis Scott , Rafe Blandford , Phil Rowley , Andrew Mason , Nvidia Omniverse , Barney Lynch , Sam Richardson , Omnicom Media Group United Kingdom , Tommy Hilfiger , Wall Street Journal , How Not , Science Magic Studio , Playprints World ,

Massively Multiplayer: Why Gamers Are The Ultimate Marketing Opportunity

All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Network's experts, we've been taking a look at the marketing opportunities around gaming. ....

Chris Sutcliffe , Rafe Blandford , Eva Steiner , Jack Morton , Jon Goynshor , Toni Pizza , Digitas United , Aming Advertising , Mobile Gaming , D Spend , Rand Purpose , Influencer Marketing ,

Unit9 tops Campaign Tech Awards shortlist

The digital production company is the most nominated, followed by Mediacom and MullenLowe MENA FZ. ....

United Kingdom , City Of , Gingermay Adform , Rafe Blandford , Lionel Messi , Cushman Wakefield , Federico Fellini , Mullenlowe Mena Fz Chocapologies , Stephanie Geno , Andrew King , Melita Gorewal , Mark Zagorski , Mediacom Bebold , Tom Sharma , Mullenlowe Mena Fz Christmas , Carolyn Stebbings , Campari Fellini , Josko Grljevic , Tomasz Palucki , Jenny Tsai , Hawk Platform Network Rail , Essence Digital International Olympic Committee , A Force With Nature , Burger King , Tech Company Of The Year Award , Campaign Of The Year For Sky Glass ,

Human-to-human Marketing: Does It Mean Anything?

We recently sat down with seven leading business-to-business marketers (B2B) to talk about where the industry’s heading and whether the distinction between B2B and business-to-consumer (B2C) is collapsing. With B2B and B2B arguably converging, some commentators are heralding a new synthesis: human-to-human marketing. We couldn’t help taking the opportunity for a bit of buzzword-busting: do our experts see something new there, or just a trendy new phrase? ....

Rafe Blandford , Eoin Rodgers , Rawad Jammoul , Jennifer Pyron , David Van Shaick , Adapt Worldwide , Van Shaick , Marketing Practice , Digitas United Kingdom , B2b Marketing , Customer Experience , B2c Marketing , Business Leadership ,