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Open Partners makes key appointment ahead of Southern expansion

Vizeum and Carat alumni Jon Greenhaigh will lead Open Partner's new Bristol office.

City ofUnited kingdomJon greenhalghJoe procterOpen partnersAdapt worldwide

Instability And Decentralization: Strategists On Marketing s New Risks And Rewards

Marketing, some would say, is in a transitional period characterized by change and uncertainty. Luckily, the industry has trained a whole discipline of people to navigate uncertainty, grapple with the unexpected and prepare for the future: strategists. At a recent roundtable event with strategy experts from The Drum Network, we couldn’t help but ask: what’s the one change on the horizon that marketers should be planning around?

Matthias grayDavid rogersonNiki mcmorroughAdrian langfordMartyn clarksonSarah fritzRachel hattonMelanie hydePaul feldwickErica wongRadley yeldarStephen woodfordFreedman internationalJack morton worldwideAdapt worldwideMomentum worldwide

Leaving The Ivory Tower: Beyond The Genius Strategist In An Era Of Uncertainty

Leaving The Ivory Tower: Beyond The Genius Strategist In An Era Of Uncertainty
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

David rogersonNiki mcmorroughAdrian langfordMartyn clarksonRachel hattonMelanie hydeJack mortonAdapt worldwide

I m Excited About Marketing s Retro Revolution : Agency Leaders On New Brand Environment

Over the last couple of years, agency leaders have been telling us about a shift in their relationship with clients: deeper collaboration across strategic briefs, giving them access far beyond the chief marketing officer to teams such as tech and operations. At a recent roundtable with leaders from The Drum Network, we asked the assembled experts: what’s most exciting about this brave new world of collaboration, cross-disciplinarity and organizational change?

United statesCassy waughHaseeb shaikJamie mapleNick myersRichard arscottRevolt united statesAdapt worldwideClient relationshipsGency cultureBusiness leadership

Human-to-human Marketing: Does It Mean Anything?

We recently sat down with seven leading business-to-business marketers (B2B) to talk about where the industry’s heading and whether the distinction between B2B and business-to-consumer (B2C) is collapsing. With B2B and B2B arguably converging, some commentators are heralding a new synthesis: human-to-human marketing. We couldn’t help taking the opportunity for a bit of buzzword-busting: do our experts see something new there, or just a trendy new phrase?

Rafe blandfordEoin rodgersRawad jammoulJennifer pyronDavid van shaickAdapt worldwideVan shaickMarketing practiceDigitas united kingdomB2b marketingCustomer experienceB2c marketingBusiness leadership

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