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The Drum | How To Transform Insights Into Influence At The Register

Leaders from DoubleVerify, Snowflake, Samba TV, UM Worldwide, Open AP, NRF and Affinity Solutions explore why outcomes-driven marketing is the future of measurement, helping advertisers connect the dots between campaigns and conversions. ....

Brittany Slattery , Mark Zagorski , Stephanie Geno , Mark Mathews , Jonathan Silver , Rosemary Dearagon , Ashwin Navin , Chris Wilhelmi , Damian Garbaccio , Affinity Solutions , Media Agency Briefing , National Retail Federation , Rosemary De Aragon , Media Measurement , Annes Lions , 2b Marketing , Rand Strategy , Ata Amp Privacy , Digital Transformation ,

Advertisers say gaining unified view of converged TV important

Advertisers say gaining unified view of converged TV important ....

Stephanie Geno , Great Unification , Chief Marketing Officer , Video Mix Diversifies , Unified View ,

CPG brands shifting to connected TV faster than other categories

CPG brands shifting to connected TV faster than other categories
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

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Unit9 tops Campaign Tech Awards shortlist

The digital production company is the most nominated, followed by Mediacom and MullenLowe MENA FZ. ....

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Investegate |Innovid Announcements | Innovid: Mondelēz International Taps Innovid to Deliver Personalized Creative Globally

Investegate announcements from Innovid, Mondelēz International Taps Innovid to Deliver Personalized Creative Globally ....

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