With clear evidence of the power of multi-media campaigns, customising your creatives to each context and amplifying the campaign’s coverage is key to driving maximum impact in the Middle East, said an industry expert.
Ideas for Combating Antisemitism in 2021 algemeiner.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from algemeiner.com Daily Mail and Mail on Sunday newspapers.
Combating anti-Semitism timesofisrael.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from timesofisrael.com Daily Mail and Mail on Sunday newspapers.
By Mark K. Miller | May 13, 2021 | 10:27 a.m. ET.
Tubular Labs, a social video content and audience measurement company, today appointed Stephen DiMarco chief strategy officer, effective immediately. As the company furthers its efforts to be the de facto ratings service for comparing TV with premium social video, DiMarco will lead product and the execution of Tubular’s go-to-market strategy selling to brands and agencies.
More than 6 million U.S. households are estimated to have cut pay TV subscriptions in 2020 the most subscribers ever in a single year, according to eMarketer. With the pandemic accelerating consumer behaviors toward more digital and ad-supported video viewing, measurement providers have struggled to keep up. This comes at a time when industry forecasts predict that U.S. social network video ad spending will grow by nearly a third to more than $19 billion in 2021.