By Mark K. Miller | May 13, 2021 | 10:27 a.m. ET.
Tubular Labs, a social video content and audience measurement company, today appointed Stephen DiMarco chief strategy officer, effective immediately. As the company furthers its efforts to be the de facto ratings service for comparing TV with premium social video, DiMarco will lead product and the execution of Tubular’s go-to-market strategy selling to brands and agencies.
More than 6 million U.S. households are estimated to have cut pay TV subscriptions in 2020 the most subscribers ever in a single year, according to eMarketer. With the pandemic accelerating consumer behaviors toward more digital and ad-supported video viewing, measurement providers have struggled to keep up. This comes at a time when industry forecasts predict that U.S. social network video ad spending will grow by nearly a third to more than $19 billion in 2021.
Tubular Labs Hires Market-Research Vet Scott Ernst as CEO
Todd Spangler, provided by
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Tubular Labs, a provider of video measurement on social media platforms, tapped Scott Ernst as its new CEO.
Ernst has two decades of experience at the intersection of technology and market research. Most recently, he was CEO of Macromill, a Tokyo-based global marketing research business, which he took through an IPO with an enterprise value of over $1 billion. Prior to joining Macromill in 2015, he had been a founding exec at digital marketing and measurement agency Compete (now Millward Brown Digital), where he drove the go-to-market strategy resulting in the 2008 acquisition by WPP’s Kantar.