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With clear evidence of the power of multi-media campaigns, customising your creatives to each context and amplifying the campaign’s coverage is key to driving maximum impact in the Middle East, said an industry expert.

Keerat dhillonFrancois nicolonMedia divisionKantar insights divisionTradearabia news serviceMiddle eastAssociate directorMedia effectiveness measurement leadInsights divisionMedia trendsProject moonshotTradearabia newsRade arabiaIddle east trade newsCc business newsNdustry news