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With Google set to turn off cookies for 30 million people on January 4, 2024, Kunal Guha, the platform's director of privacy partnerships for APAC, says the ad industry support is crucial. ....
The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going. ....
AI’s impact in programmatic advertising also stands out as a game-changer, automating real-time ad transactions and optimizing campaign efficiency. ....
Admixer jumps to fourth place in Q3 2023, marking the company’s first time among the top five mobile SSPs on Pixalate’s Mobile Seller Trust Index. ....