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Gen Alpha are ready to spend – and they want to be treated like adults

The youngest consumers can't yet drive themselves to the shops. It won't stop them from buying like their millennial parents.

United statesUnited kingdomNew yorkGen alphaKate lindsayfeaturesCasey lewisAbercrombie fitchLos angelesMarc elrickZiggy zazaKate lindsayJosh campoGetty images tweens at appleCharlotte russeNew york timesGetty images stores

Snapchat+ s AI features see subscribers skyrocket but advertisers remain cautious | Data

With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?

Alex brownsellSnapchat incBoth instagramPerformance marketing world

Snapchat+ s AI features see subscribers skyrocket, but marketers remain cautious

Snapchat+’s AI features see subscribers skyrocket, but marketers remain cautious. From PR Week

Jyoti rambhaiPerformance marketing world

Majority of consumers concerned about fake user-generated content | Analysis

Nearly two-thirds believe brands should be responsible for combating fraudulent content on their websites.

Andy chakravartyLam stanfordPerformance marketing worldCustomer experienceTake content

Only one third of every ad dollar spent reaches an end user: ANA report | News

The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going.

Association of national advertiserNational advertiserProgrammatic media supply chain transparencyPerformance marketing world

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