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The Trade Desk Launches Kokai – a New Media Buying Platform that Brings the Full Power of AI to Digital Marketing

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today launched Kokai, a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner integrations and a revolutionary, intuitive user experience. With these innovations and others, Kokai ensures that marketers at all levels can easily benefit from the full power and sophistication of programmatic advertising. In a major advancement in progr. ....

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EQS-News: MGI - Media and Games Invest SE: Verve leads North American Mobile Programmatic Advertising Market for Android Apps with 12% Market Share

EQS-News: MGI - Media and Games Invest SE / Key word(s): Miscellaneous MGI - Media and Games Invest SE: Verve leads North American Mobile Programmatic Advertising Market for Android Apps with ....

United States , Societas Europaea , Google Adexchange , Jenny Rosberg , Remco Westermann , Distribution Services , Tradegate Exchange , News Service , Verve Group , Frankfurt Stock Exchange , Frankfurt Stock Exchange Open Market , Scale Segment Frankfurt Stock Exchange , Games Invest , Android Apps , Market Share , Nasdaq First North Premier Growth Market , In App Advertising , North America , Frankfurt Stock , Nasdaq Stockholm , Frankfurt Stock Exchange Open , Corporate News , Regulatory Announcements , Unofficial Market , Gefallene Big Techs ,

MGI - Media and Games Invest SE: Verve leads North American Mobile Programmatic Advertising Market for Android Apps with 12% Market Share

EQS-News: MGI - Media and Games Invest SE

/ Key word: Miscellaneous

MGI - Media and Games Invest SE: Verve leads North American Mobile Programmatic Advertising Market for Android Apps. | May 30, 2023 ....

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The Drum | Balancing Creative & Data In Equal Measure For A Cookieless Future

First-party data, contextual targeting, collaboration, experimentation and creativity are essential ingredients in the future-proof cookieless recipe, say experts from StackAdapt and Earnest. ....

Raina Roberts , James Deagan , Data And Privacy , Programmatic Advertising , 2b Marketing , Rand Purpose , Rand Strategy , Ata Amp Privacy ,

Smart taxi billboards give hyper-targeting DOOH new meaning in Hong Kong | Advertising

A digital OOH company has modernised transit vehicle advertising in Hong Kong by converting the iconic red taxis into smart, mobile billboards. ....

Wan Chai , Hong Kong General , Hong Kong , Kau To Shan , Repulse Bay , Causeway Bay , Hong Kong International Airport , Dinesh Dayaram , Kwai Fong , Now The Digital Top , Lan Kwai Fong , West Kowloon Station , Hong Kong Macau Ferry , Programmatic Dooh ,