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NFTs, augmented reality and space drive Penfolds luxury brand approach

Wine brand's chief marketing officer talks through the new global brand thematic and the innovative engagement mechanisms being used in its ambition to become a luxury brand icon with appear to younger consumers ....

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Flight Wine Bar & Market in Glens Falls worth the trip

Flight Wine Bar & Market adds to the already appealing scene in downtown Glens Falls,. ....

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Penfolds goes 'phygital': Wine giant turns to high-tech sensory upgrades to boost retail purchases

Wine giant Penfolds has turned to high-tech sensory upgrades in its Singapore in-store displays as it strives to drive sales in the absence of wine sampling opportunities amidst the COVID-19 pandemic. ....

Yodissen Mootoosamy , Penfolds International South East Asia , Cold Storage Singapore , Penfolds International , South East Asia , Middle East , General Manager Yodissen Mootoosamy , Retail Amp Shopper Insights ,

Penfolds releases stellar holiday line up of red and white wines

A tasting of two supremely glamourous “superblends” of cabernet sauvignon and shiraz was one of the highlights of my wine year. ....

United States , South Australia , Eden Valley , Peter Gago , Cabernet Shiraz , Penfolds Bin , Penfolds Yattarna Chardonnay , Penfolds Reserve Bin , Adelaide Hills , Valley Riesling , Red Wine , White Wine ,

Treasury Wine Estates issues NFTs for Penfolds barrel

Treasury Wine Estates has been advised on a “very limited sale” of a Penfolds Magill Cellar 3 barrel of wine to the Blockbar marketplace to be traded through Non-Fungible Tokens (NFTs). Firm: Her ....

Charlotte Henry , Asia Susannah Wilkinson , Alex Lundie , Ewan Macdonald , Julian Lincoln , Treasury Wine Estates , Wine Estates , Penfolds Magill Cellar , Susannah Wilkinson ,