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Penfolds goes 'phygital': Wine giant turns to high-tech sensory upgrades to boost retail purchases

Wine giant Penfolds has turned to high-tech sensory upgrades in its Singapore in-store displays as it strives to drive sales in the absence of wine sampling opportunities amidst the COVID-19 pandemic. ....

Yodissen Mootoosamy , Penfolds International South East Asia , Cold Storage Singapore , Penfolds International , South East Asia , Middle East , General Manager Yodissen Mootoosamy ,

Penfolds goes 'phygital': Wine giant turns to high-tech sensory upgrades to boost retail purchases

Wine giant Penfolds has turned to high-tech sensory upgrades in its Singapore in-store displays as it strives to drive sales in the absence of wine sampling opportunities amidst the COVID-19 pandemic. ....

Yodissen Mootoosamy , Penfolds International South East Asia , Cold Storage Singapore , Penfolds International , South East Asia , Middle East , General Manager Yodissen Mootoosamy , Retail Amp Shopper Insights ,

Wine market licks its wounds following challenging period

The wine market in Thailand has suffered numerous setbacks since the beginning of the pandemic, namely various alcohol restrictions, the banning of online sales, the lack of foreign tourists and an overall drop in consumer purchasing power, says Yodi Mootoosamy, general manager at Penfolds International. ....

Krung Thep Mahanakhon , Yodi Mootoosamy , Penfolds International ,