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NFTs in wine: Barrels, bottles, and blockchains

Is the use of NFTs by the fine-wine trade a digital fad or a potentially groundbreaking development? Chloe Ashton reports. ....

United Kingdom , City Of , David Popa , Chloe Ashton , David Garrett , Cantenac Brown , Sam Falic , London Technology Club , Cult Wines , Magill Cellar , Digital Cork ,

NFTs, augmented reality and space drive Penfolds luxury brand approach

Wine brand's chief marketing officer talks through the new global brand thematic and the innovative engagement mechanisms being used in its ambition to become a luxury brand icon with appear to younger consumers ....

Kristy Keyte , Jason Solo , Meet Extraordinary , Magill Cellar , Treasury Wine Estates , South East Asia , Augmented Reality , Augmented Reality Ar , Rand Strategy , Consumer Engagement , Marketing Campaigns , Experiential Marketing ,

NFTs are coming for your wine cellar

In the brave new world of cryptocurrency, nothing is sacred – not even a bottle of Penfolds’ finest. ....

South Australia , Robert Parker , Peter Gago , Dave Powell , Kristy Keyte , Magill Cellar ,

Penfolds to release second rare wine NFT

The second rare release will comprise limited edition NFTs tied to 300 bottles of Penfolds Magill Cellar 3 Cabernet Shiraz from the 2018 vintage ....

Peter Gago , Kristy Keyte , Penfolds Magill Cellar , Decanter Hall , Penfolds Cellar , Magill Cellar ,

NFTs: rare, exclusive, desirable, traceable... and expensive

Artists were the first to understand the interest of unique and non-reproducible NFTs for their digital works. Flashback: in the spring of 2021, the work Everydays: The First 5,000 Days sold for $69.3 million at Christie s. Beeple, its previously unknown author, was propelled overnight to the rank o. ....

New Zealand , France General , United Kingdom , Saint Emilion , United States , Flavien Darius Pommier , Sarah Jessica Parker , Guillaume Jourdan , Lady Gaga , Jeff Koons , David Hockney , Arnaud Daphy , Karl Lagerfeld , Mohamed Hadid , Dave Powell , Mike Barrow , Aura Blockchain Consortium , Dolce Gabbana , Aura Blockchain , Colombian Dictador , Vitabella Luxury , Yao Family Wines , Cabernet Sauvignon , Treasury Wine Estates , Magill Cellar , Jessica Parker ,