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Kerala Tourism bid to woo domestic holidayers
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Increased focus on social media to improve footfall
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Increased focus on social media to improve footfall
Kerala Tourism, which is on the recovery path post the COVID-19- induced restrictions, has come up with a series of campaigns to increase the domestic footfall.
The campaigns come close to the launch of the aggressive national campaign ‘A Change of Air’ centred around key destinations with the theme God’s Own Country is safe to travel and holiday.
“The campaigns reflect the thrust given by Kerala Tourism to digital and social media to reach the targeted audience. The marketing funds for digital and social media has gone up from 2% to 25% in the past four years,” says the former Director of Tourism P. Bala Kiran.
Kerala plans to turn Kannur into North Keralaâs tourism hub
As part of Kerala Tourismâs ambitious plan to pitchfork Kannur as North Keralaâs tourism hub, work will start soon on the INR 52.54 crore first-stage development of the Muzhappilangad Beach, one of the few drive-in beaches in Asia, and the picturesque Dharmadam Beach and Island projects, reports The Hindu Business Line.
The project at an overall cost of INR 233.72 crore is a key ingredient of Kerala Tourismâs aggressive campaign to promote the Malabar region and has immense potential to put Kannur on the world tourism map. Featured by the BBC among the top six best beaches for driving in the world, Dharmadam is surrounded by rivers on three sides and the Arabian Sea on one side. Dharmadam Island offers a picture-perfect view of the confluence of Anjarakandy and Thalassery Rivers.