Kerala Tourism bid to woo domestic holidayers
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Increased focus on social media to improve footfall
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Increased focus on social media to improve footfall
Kerala Tourism, which is on the recovery path post the COVID-19- induced restrictions, has come up with a series of campaigns to increase the domestic footfall.
The campaigns come close to the launch of the aggressive national campaign ‘A Change of Air’ centred around key destinations with the theme God’s Own Country is safe to travel and holiday.
“The campaigns reflect the thrust given by Kerala Tourism to digital and social media to reach the targeted audience. The marketing funds for digital and social media has gone up from 2% to 25% in the past four years,” says the former Director of Tourism P. Bala Kiran.