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OMIG launches open-source OOH audience measurement framework

The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS) ....

The Philippines , Nitin Kumar , Avinash Sahu , Melanie Lindquist , Micaela Soyza , Head Of Research , Outernet Marketing Innovation Group , Media Specialists Association Of The Philippines , Association Of Advertising , Moving Walls , Marketing Singapore , Memo Moreno Vice President , Media Specialists Association , Managing Partner , Multiplier Framework , Elaine Poh , Managing Director , Domestic Business , Attentive Reach , Chief Investment Officer , Media Intelligence , Moving Walls , He Association Of Advertising And Marketing Singapore ,

OMIG pilots test best use of location data for securing superior campaign ROI

OMIG pilots test best use of location data for securing superior campaign ROI
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
Advertising brands like Foodpanda, Kotra Pharma, and Lalamove that identify the best use of location data for planning and execution in their OOH campaigns to yield better ROI are part of Outernet Marketing Innovation Group (OMIG), a collective group of marketing innovation leaders coming together to put out the best practices and guidelines of OOH to the wider community.
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting. Moving Walls, the driving force behind OMIG, has shared a few case studies of campaigns that were planned and executed using the location media technology: ....

Hasnain Babrawala , Kotra Pharma , Roj Tirona , Outernet Marketing Innovation Group , Better Campaign Measurement , Continuous Audience , Moving Walls , Brand Media , More Dynamic To Environment , Brand Manager , Adobo Magazine , Campaign Spotlight , Campaigns To Brand Recall And Digital , Forced Exposure , Moving Audiences Decisions , Piong Teck Onn , Managing Director , கோத்ரா பார்மா , நகரும் சுவர்கள் , பிராண்ட் மீடியா , பிராண்ட் மேலாளர் , கட்டாயப்படுத்தப்பட்டது நேரிடுவது , நிர்வகித்தல் இயக்குனர் ,

'Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics'

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency
The Outernet Marketing Innovation Group (OMIG), made up of 28 regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency from the industry and advertiser standpoints. The session drew the participation of industry bodies Association of Advertising & Marketing Singapore (AAMS), the Media Specialists Association of the Philippines (MSAP), regional marketers and agency representatives. ....

The Philippines , Chloe Neo , Omnicom Media Group , Outernet Marketing Innovation Group , Media Specialists Association Of The Philippines , Association Of Advertising Marketing Singapore , Moving Wall , Marketing Singapore , Media Specialists Association , Vice President , Managing Partner , Mindshare Philippines , தி பிலிப்பைன்ஸ் , சோலி நியோ , மீடியா வல்லுநர்கள் சங்கம் ஆஃப் தி பிலிப்பைன்ஸ் , நகரும் சுவர் , சந்தைப்படுத்தல் சிங்கப்பூர் , மீடியா வல்லுநர்கள் சங்கம் , துணை ப்ரெஸிடெஂட் , நிர்வகித்தல் கூட்டாளர் , மைண்ட்ஷேர் பிலிப்பைன்ஸ் ,

Is offline media becoming the biggest driver of online engagement?

Is offline media becoming the biggest driver of online engagement?
Quinn Amalore is marketing executive at Moving Walls.
Sponsored Ad-tech company Moving Walls’ founder and CEO Srikanth Ramachandran, recently spoke at DMWF Asia on the topic “Is Offline Media The Biggest Driver Of Online Engagement?” presenting how Moving Walls’ vision was inspired by the big screen. Sci-fi hits like Blade Runner and Minority Report predicted a future where AI-powered and highly personalised screens would interact with audiences.
With digital screens surrounding just about every type of venue, the arrival of 5G, and the adoption of location data to measure traditional outdoor advertising, some would say much of the infrastructure to enable these depictions were already falling in place. ....

Ethan Chai , Danendra Abyudaya Adika , Srikanth Ramachandran , Outernet Marketing Innovation Group , Sponsored Ad Tech , Moving Wall , Blade Runner , Minority Report , Abyudaya Adika , Moving Walls , ஈதன் சாய் , ஸ்ரீகாந்த் ராமச்சந்திரன் , ஆதரவளிக்கப்பட்ட விளம்பரம் தொழில்நுட்பம் , நகரும் சுவர் , கத்தி ரன்னர் , சிறுபான்மை அறிக்கை , நகரும் சுவர்கள் ,