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Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.

Singapore AdMarCom Festival 2024: Spotlighting the Brave

Singapore AdMarCom Festival 2024: Spotlighting the Brave
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OMG Singapore CEO Chloe Neo to deliver the keynote at WOO Asia Forum; Grand Visual s Jay Young to speak on creativity

Convergence unleashes: Singapore Media Awards returns following three-year hiatus

The Association of Advertising and Marketing Singapore (AAMS) has announced the return of the Singapore Media Awards, re-envisioned as the Singapore Media Marketing Awards after a three-year hiatus. This year's theme, Convergence Unleashed, spotlights the pivotal role of collaboration, diversity, an

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