Long popular as on-the-go fuel in Japan, onigiri have been eaten for over a millennium in the country. But with more tourists than ever flocking there, it's now becoming a lunch option overseas.
Japan s Humble onigiri Rice Balls Get Image Upgrade forbesindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbesindia.com Daily Mail and Mail on Sunday newspapers.
Mouth-watering pictures on social media, rising demand for affordable lunches, and a surge in tourism to Japan are all drawing people to the humble onigiri
Wrapped in seaweed and stuffed with delicious fillings, "onigiri" rice balls are shaking off their reputation as a cheap and uninspiring snack in Japan and enticing hungry converts abroad.Kawarada wants to open dozens of onigiri restaurants abroad and thinks the snack could one day dethrone sushi as Japan's best-known culinary export.