Long popular as on-the-go fuel in Japan, onigiri have been eaten for over a millennium in the country. But with more tourists than ever flocking there, it's now becoming a lunch option overseas.
Onigiri – filled rice balls wrapped in seaweed – are rising in popularity. In Japan, people queue for hours to buy them, and restaurants struggle to keep up with demand. One shop has a big goal for them.
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Mouth-watering pictures on social media, rising demand for affordable lunches, and a surge in tourism to Japan are all drawing people to the humble onigiri