Japan's humble 'onigiri' rice balls get image upgrade

Wrapped in seaweed and stuffed with delicious fillings, "onigiri" rice balls are shaking off their reputation as a cheap and uninspiring snack in Japan -- and enticing hungry converts abroad.Kawarada wants to open dozens of onigiri restaurants abroad and thinks the snack could one day dethrone sushi as Japan's best-known culinary export.

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