Onigiri – filled rice balls wrapped in seaweed – are rising in popularity. In Japan, people queue for hours to buy them, and restaurants struggle to keep up with demand. One shop has a big goal for them.
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Mouth-watering pictures on social media, rising demand for affordable lunches, and a surge in tourism to Japan are all drawing people to the humble onigiri
Wrapped in seaweed and stuffed with delicious fillings, "onigiri" rice balls are shaking off their reputation as a cheap and uninspiring snack in Japan and enticing hungry converts abroad.Kawarada wants to open dozens of onigiri restaurants abroad and thinks the snack could one day dethrone sushi as Japan's best-known culinary export.
Wrapped in seaweed and stuffed with delicious fillings, "onigiri" rice balls are shaking off their reputation as a cheap and uninspiring snack in Japan and enticing hungry converts abroad.