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Out \ Look : The Latest OOH Trends & Developments adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.
PML Group Launches âNow Near Next Liveâ Webinar Series May 7, 2021 As society opens and people emerge with renewed optimism and joy, the Out of Home medium is ideally placed to connect brands and audiences this summer. Â PML Groupâs âNow Near Next Liveâ webinar series, in association with IMJ/Adworld, will explore these opportunities and more. The online sessions will feature some of Irelandâs leading media, creative and OOH experts. Now Near Next, the agencyâs data-led thought leadership series, has been published weekly on Adworld since April 2020. Through data and insight from research, Now Near Next continues to highlight the relevance and efficacy of the medium. ....
Now Near Next â The Latest View from OOH April 30, 2021 The Irish Open Following the highly significant and wide-ranging government announcements last night regarding the reopening of society in the coming weeks, life is set to change for the better. With May now upon us, opportunities for OOH advertisers are set to broaden dramatically and arrive quicker than perhaps anticipated. âThe Path Aheadâ means that retail, leisure, and social environments will all be positively impacted in the very near future. Combined with improving weather and an ever-increasing vaccinated population, it adds up to more mobility, increasing numbers of people interacting with each other safely, a more positive mindset and higher levels confidence when out and about. Essentially, a wider and happier OOH audience. Iâm sure we are all bursting for that freedom again. ....
Now Near Next – The Latest View from OOH adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.
Now Near Next â The Latest View from OOH February 19, 2021 James Byrne, marketing manager, with this weekâs view from OOH. In Now Near Next this week we conclude our Check/Out research study series, carried out in conjunction with Ipsos MRBI. We also include the latest TII traffic data and a new proposed buyer behaviour model which looks at the non-linear and vast number of potential paths to purchase. Also included is new research from the US which speaks to OOHâs potency in the current climate. Â TII reports accelerating 9% weekly rise in Traffic Volumes TIIâs latest traffic trend information, covering the morning period from 7am until 10am and generated from a sample of ten traffic counters located on the national road network, reports an accelerating 9% weekly increase overall in volumes on Thursday 18 ....