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Now Near Next – The Latest View from OOH


Now Near Next – The Latest View from OOH
February 12, 2021
Colum Harmon, marketing director, with this week’s view from OOH.
In Now Near Next this week we include the second part of our Check/Out study, carried out in conjunction with Ipsos MRBI. We have the latest auto mobility data from Locomizer and TII as well as findings from UK research into the importance of localised marketing. Data from Deloitte and Kantar also speaks to the value of POS advertising.
Check/Out Study
 This week we publish part two of results from Check/Out, a study conducted by PML Group in partnership with Ipsos MRBI, focusing on many aspects of the shopping and home dining experience for Dubliners in 2021. ....

Cork City , United Kingdom , Galway City , Colum Harmon , Shopping Still Most Preferred Channel , Dunnes Stores , Now Near Next , Auto Mobility , Transport Infrastructure Ireland , Going Local , Sales Boost , Deloitte State , Consumer Tracker , Commercial Media Landscape , All Adult , கார்க் நகரம் , ஒன்றுபட்டது கிஂக்டம் , கால்வே நகரம் , கோலம் ஹார்மன் , கடையில் பொருட்கள் வாங்குதல் ஸ்டில் பெரும்பாலானவை ப்ரிஃபர்ட் சேனல் , இப்போது அருகில் அடுத்தது , ஆட்டோ இயக்கம் , போக்குவரத்து உள்கட்டமைப்பு ஐயர்ல்யாஂட் , போகிறது உள்ளூர் , விற்பனை ஊக்க , டெலோய்ட்டே நிலை ,

Now Near Next – The Latest View from OOH


Now Near Next – The Latest View from OOH
January 29, 2021
James Byrne, marketing manager, PML Group with this week’s view from OOH.
This week we publish new research on OOH’s ability to motivate consumer action, particularly as an online driver. We also include news of a new digital network for Dublin and some of the country’s other biggest towns and cities as well as the latest TII traffic data, showing incremental increases in traffic levels over recent weeks.
OOH Drives Response, ‘React’ Research shows
New research we are publishing this week points to an increasingly important role for OOH in the online retail phenomenon. The study, ‘React’, investigates likelihood of consumers to respond to OOH advertising in various different ways and compares those outcomes now to how respondents would have acted a year ago. Going online to find out more about a product is the action most likely to be taken by those interested in a ....

Republic Of Ireland , Anna Benyon , James Byrne , React Research , Adshel Live , Clear Channel , Adshel Live Roadside , Roadside Digital Screens , Digital Screens , Live Roadside , Ten People Staying Closer , Staying Local Indicator , Going Local , Most Admired Sponsor , Sponsorship Industry Report , Irish Sponsorship , Consumer Spending Expected , Goodbody Stockbrokers , Now Near Next , Anything Is Possible , குடியரசு ஆஃப் ஐயர்ல்யாஂட் , ஜேம்ஸ் பெயரனே , ரியாக்ட் ஆராய்ச்சி , தெளிவானது சேனல் , சாலையோரம் டிஜிட்டல் திரைகள் , டிஜிட்டல் திரைகள் ,

Now Near Next – The Latest View from OOH


Now Near Next – The Latest View from OOH
January 8, 2021
Assessing Media Impact
The new year has certainly begun with a familiar set of challenges for the OOH sector as full level 5 restrictions are implemented across the country. Although we find ourselves under similar limitations as March/April 2020, our understanding of audience behaviour in these circumstances its utterly different now and we will continue to provide relevant data and insights for OOH advertisers and planners on these pages in the months ahead.
This is a pivotal moment for brands.  The reality of a vaccine roll-out means the light at the end of the tunnel is now visible, there are significant opportunities to grow share of voice, project stability and re-position for success in the coming year. ....

United Kingdom , Colum Harmon , Marketing Programme , Irish Life Health , Cadbury Premier League , Now Near Next , Staying On , Media Impact Study , Going Local , Healthy Dose , Dry January , Denny Meat Free , Store Points , New Year , Irish Content Marketing Awards , Best Content Marketing Programme , Content Marketing , ஒன்றுபட்டது கிஂக்டம் , கோலம் ஹார்மன் , சந்தைப்படுத்தல் ப்ரோக்ராம் , ஐரிஷ் வாழ்க்கை ஆரோக்கியம் , கேட்பரி ப்ரிமியர் லீக் , இப்போது அருகில் அடுத்தது , தங்குவது ஆன் , மீடியா தாக்கம் படிப்பு , போகிறது உள்ளூர் ,

Now Near Next – The Latest View from OOH


Now Near Next – The Latest View from OOH
December 18, 2020
H-OOH, H-OOH, H-OOH!
2020 has been a year like no other for the OOH sector. A series of lockdowns, phases and levels that altered audience movement and behaviours presented a challenging year for OOH, and society as a whole.
At PML Group we rose to this challenge. Combining our expertise with bespoke insight and third-party research, that we have continually shared via this Now Near Next series, we were able to deliver the best return on investment for advertisers at every turn.
Throughout the pandemic, OOH has been an effective mechanism to communicate with audiences – whether transmitting public health and safety advice, messages of togetherness and support, or serving advertising to audiences in key environments and at a local level. ....

South Tipperary , United Kingdom , Liz Canavan , Colum Harmon , Google Covid , An Post , City Centre Experienced Busiest Weekend Since , Department Of The Taoiseach , Dunnes Stores , Dundrum Town Centre , Now Near Next , Road Traffic Increases , Google Maps , Centre Experienced Busiest Weekend Since March , Looks Ahead , Mobility Mindset , Revisit Brand , Merry Christmas , தெற்கு உதவிக்குறிப்பு , ஒன்றுபட்டது கிஂக்டம் , லிஸ் கனவன் , கோலம் ஹார்மன் , ஒரு போஸ்ட் , இப்போது அருகில் அடுத்தது , கூகிள் வரைபடங்கள் , இயக்கம் மனநிலை ,

Now Near Next – The Latest View from OOH


Now Near Next – The Latest View from OOH
December 11, 2020
Niamh Manning, marketing executive, PML Group, with this week’s view from OOH.
A common refrain in recent weeks and months is how Christmas will be different this year. That will unfortunately have to be the case in so many households across the country during the week itself but one thing that hasn’t changed this year is the relative increase in traffic on the roads in December. The sources we are sharing in this week’s Now Near Next (Locomizer, TII and TomTom) all indicate increases in volume and congestion as we enter the festive season. ....

South Tipperary , Harry Potter , Niamh Manning , Now Near Next , Road Traffic Remains Steady Week , Congestion Increases , Christmas Spirit , Silver Screen , Wide Eye Media , Eye Media , Die Hard , Bad Santa , Sport Ireland , Luna May , தெற்கு உதவிக்குறிப்பு , ஹாரி பாடர் , இப்போது அருகில் அடுத்தது , சாலை போக்குவரத்து உள்ளது நிலையான வாரம் , கிறிஸ்துமஸ் ஆவி , வெள்ளி திரை , பரந்த கண் மீடியா , கண் மீடியா , இறக்க கடினமானது , மோசமான சாந்தா , விளையாட்டு ஐயர்ல்யாஂட் , ஊன இருக்கலாம் ,