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Now Near Next – The Latest View from OOH
February 19, 2021
James Byrne, marketing manager, with this week’s view from OOH.
In Now Near Next this week we conclude our Check/Out research study series, carried out in conjunction with Ipsos MRBI. We also include the latest TII traffic data and a new proposed buyer behaviour model which looks at the non-linear and vast number of potential paths to purchase. Also included is new research from the US which speaks to OOH’s potency in the current climate.
 
TII reports accelerating 9% weekly rise in Traffic Volumes
TII’s latest traffic trend information, covering the morning period from 7am until 10am and generated from a sample of ten traffic counters located on the national road network, reports an accelerating 9% weekly increase overall in volumes on Thursday 18 ....

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