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Maintaining investment in brand is key for marketers responding to 'stagflation' and planning for recovery: WARC: Best Media Info

Best Media Info: WARC has released its ‘Guide to The Consumer Crunch’ which aims to equip marketers with the knowledge and resources they need to make sound decisions in these difficult times| Marketing News ....

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Maintaining investment in brand is key for marketers

MBA North has issued a practice note, providing guidance about best practice when it comes to contracting for both contractors and subcontractors. ....

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Now Near Next – The Latest View from OOH


Now Near Next – The Latest View from OOH
February 19, 2021
James Byrne, marketing manager, with this week’s view from OOH.
In Now Near Next this week we conclude our Check/Out research study series, carried out in conjunction with Ipsos MRBI. We also include the latest TII traffic data and a new proposed buyer behaviour model which looks at the non-linear and vast number of potential paths to purchase. Also included is new research from the US which speaks to OOH’s potency in the current climate.
 
TII reports accelerating 9% weekly rise in Traffic Volumes
TII’s latest traffic trend information, covering the morning period from 7am until 10am and generated from a sample of ten traffic counters located on the national road network, reports an accelerating 9% weekly increase overall in volumes on Thursday 18 ....

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DMX Dublin: The Most Important Metric You've Never Heard Of

DMX Dublin: The Most Important Metric You've Never Heard Of
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

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Marketing's Galacticos to Speak at DMX Dublin


Marketing’s Galacticos to Speak at DMX Dublin
February 5, 2021
Pictured: Byron Sharp
Three of the biggest names in global marketing will feature as keynote speakers at the forthcoming DMX Dublin event which will take place on March 25
th.
Byron Sharp, Mark Ritson and Syl Caller head the line-up of speakers on the day. Sharp, making his first appearance on front of an Irish audience, is a director Ehrenberg-Bass Institute and author of How Bands Grow. Mark Ritson, meanwhile, is a leading international brand consultant, marketing professor and columnist while Syl Saller is a former global CMO for Diageo.
The popular conference, which is organised by the Marketing Institute of Ireland (MII), is now in its 9th year and will take place online. ....

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