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With Galileo, The Trade Desk Is Making It Easier for Marketers to Use Their First-Party Data

The ad-tech giant is unveiling Galileo at CES as first-party data is poised to become more popular in 2023. ....

Mike Woosley , Alex Cone , Samantha Jacobson , Exchange Provided Identifier , Amazon Web Services , Trade Desk , Publisher Advertiser Identity Reconciliation ,

Netflix picks Microsoft to power ad-supported tier | Media

Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience ....

Ted Sarandos , Mike Woosley , Vikrant Mathur , Reed Hastings , Greg Peters , Mikhail Parakhin , Cannes Lions Festival , Future Today , Video Streaming , Streaming Services ,

What do Apple's new privacy-focused changes mean for advertisers?

One of the key announcements at Apple s developer conference earlier this week was around improvement to the privacy-focused to the SKAdNetwork API. ....

Mike Woosley , Matthew Sotebeer , Jake Moskowitz , Emodo Institute At , Digital Remedy , Hierarchical Source , Emodo Institute ,

Experts Debate What A Netflix Acquisition Of Roku Could Mean For The Industry

As rumors swirl around the possibility of a Netflix-Roku deal, industry experts share their boldest predictions for what a potential acquisition could mean for the future of streaming and media buying in the space. ....

United States , Mike Woosley , Anna Otieno , Hunter Terry , Meg Whitman , Daniel Brackett , Justin Hayashi , Matt Spiegel , Aziz Rahimtoola , Vikrant Mathur , Sabio Holdings , Roku Channel , Uture Of Tv , Future Of Media ,

Apple App Tracking Transparency costs social media giants billions in revenue

Doha: Apple s App Tracking Transparency feature is costing social media giants including Facebook billions in revenue. The crackdown by apple on track. ....

Ad Daw Ah , Mike Woosley , David Wehner , Apple App , App Tracking Transparency , Chief Operating Officer , App Store , The Peninsula ,