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PropertyGuru Group is buying REA Group s iProperty.com.my, Brickz.my, thinkofliving.com and Prakard.com to become the top property technology group in Southeast Asia. ....
PropertyGuru hands Remona Duquesne keys to new director of brand role Details 12 May 2021 PropertyGuru Group has named Remona Duquesne as director of brand overseeing Singapore, Malaysia, Vietnam, Indonesia, and Thailand and reporting to CMO and head of fintech Bjorn Sprengers. This is a newly created role to help the company shape its journey beyond leadership in online property search to become Southeast Asia’s property trust platform. Duquesne (pictured) is responsible for defining brand strategy for the group and enabling its execution through key stakeholders in the marketing and product teams. She is also directly accountable for group branding, positioning, identity, as well as employer branding, and consumer brand strategy. Duquesne will coordinate the group’s programme towards becoming a brand of trust, partnering with key stakeholders in product, marketing and HR departments as well as the group’s senio ....
PropertyGuru s brand and consumer marketing lead exits, new director of brand role created Details 26 January 2021 PropertyGuru Group s director, brand and consumer marketing, Meenakshi Shunmugham, is stepping down from her role after close to eight years. She (pictured above) first joined in 2016 as head, brand and corporate communications for the group and took on the role of head, brand and consumer marketing before being promoted to her current role, overseeing Singapore, Indonesia, and Thailand. Among her list of achievements at PropertyGuru include spearheading its first-ever brand refresh in 2018, conceptualising and rolling out the Own Your Home programme in Malaysia, and leading a region-wide initiative #LoveHome early last year, her LinkedIn said. She also conceptualised and launched a branding campaign for PropertyGuru Finance in late 2020, with the theme perfectly matched, under one roof . Before heading over ....
How should marketers invest in digital solutions that allow them to engage with their customers both in the short- and long-term? That was one question raised at Digital Transformation in Marketing: Boosting customer engagement with data and AI, a roundtable that looked at the various digital transformation challenges brands are facing in 2020. Hosted by Campaign in partnership with Appier, the session brought together marketing leaders from 13 brands: Citi, Aon, Fuji Xerox, Fairprice Group, Pizza Hut, Yum! Restaurants International, Love, Bonito, Naiise, The Wall Street Journal, Singapore Sports Hub, PropertyGuru Group, MoneySmart and Zespri International. Michelle Wong, SVP, Enterprise Solutions at Appier, kicked off the roundtable with a short presentation about the challenges facing marketers today. ....