Stay updated with breaking news from ஜேன் லியோங். Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
How should marketers invest in digital solutions that allow them to engage with their customers both in the short- and long-term? That was one question raised at Digital Transformation in Marketing: Boosting customer engagement with data and AI, a roundtable that looked at the various digital transformation challenges brands are facing in 2020. Hosted by Campaign in partnership with Appier, the session brought together marketing leaders from 13 brands: Citi, Aon, Fuji Xerox, Fairprice Group, Pizza Hut, Yum! Restaurants International, Love, Bonito, Naiise, The Wall Street Journal, Singapore Sports Hub, PropertyGuru Group, MoneySmart and Zespri International. Michelle Wong, SVP, Enterprise Solutions at Appier, kicked off the roundtable with a short presentation about the challenges facing marketers today. ....