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Navigating the proptech business in the new normal

Navigating the proptech business in the new normal
PROPERTYGURU Malaysia country manager Sheldon Fernandez talks to Property Take about the company’s plans and how the market will look like in 2021.
How do you do business in the new normal?
The new normal has pushed us to merge both property and technology at a faster pace. For example, the Asia Virtual Property Expo will be one of the many things you will see coming from PropertyGuru. We also held the PropertyGuru Asia Property Awards – in 14 markets across Asia – that transitioned into a virtual event last year, and will continue the virtual format this year. ....

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PropertyGuru's brand and consumer marketing lead exits, new director of brand role created

PropertyGuru s brand and consumer marketing lead exits, new director of brand role created
Details
26 January 2021
PropertyGuru Group s director, brand and consumer marketing, Meenakshi Shunmugham, is stepping down from her role after close to eight years. She (pictured above) first joined in 2016 as head, brand and corporate communications for the group and took on the role of head, brand and consumer marketing before being promoted to her current role, overseeing Singapore, Indonesia, and Thailand.
Among her list of achievements at PropertyGuru include spearheading its first-ever brand refresh in 2018, conceptualising and rolling out the Own Your Home programme in Malaysia, and leading a region-wide initiative #LoveHome early last year, her LinkedIn said. She also conceptualised and launched a branding campaign for PropertyGuru Finance in late 2020, with the theme perfectly matched, under one roof . Before heading over ....

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