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[music playing] little did i know, i was making a brand. i have been told that by many advertising executives, by many madison avenue types, that what i was doing was really making a brand developing it, nurturing it, building it, protecting it. the big, big turning point was when i wrote my first book. 10 years after i published entertaining, i sold more copies that year than the first year. so it kept going like that. snowballing. every single book was a big bestseller. and it s exciting that the voice has found, the brand is built that s very valuable. at the very end of entertaining, martha asked if i d do a second book on weddings. of course, i said, yes. the book, weddings, comes out, which is a really beautiful book. now this, this is weddings. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would consult with me. because i m not catering anymore. i used to cater i cater lots of t ....
[music playing] little did i know, i was making a brand. i have been told that by many advertising executives, by many madison avenue types, that what i was doing was really making a brand developing it, nurturing it, building it, protecting it. the big, big turning point was when i wrote my first book. 10 years after i published entertaining, i sold more copies that year than the first year. so it kept going like that. snowballing. every single book was a big bestseller. and it s exciting that the voice has found, the brand is built that s very valuable. at the very end of entertaining, martha asked if i d do a second book on weddings. of course, i said, yes. the book, weddings, comes out, which is a really beautiful book. now this, this is weddings. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would consult with me. because i m not catering anymore. i used to cater i cater lots of t ....
[music p playing] littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, by many y madison avavenue tytypes, that t what i wasas g was reallyly making a a brand- deveveloping it,t, nurturingn, bubuilding it,t, protectining. the big,g, big turnining points whenen i wrote m my first bob. 1010 years aftfter i publblished entetertaining,, i i sold more e copies thaht yearar than the e first year. so i it kept goioing like tht. snowbaballing. every single book was a big bestseller. anand it s excxciting thatt the vovoice has fofound, the brand d is built that s v very valuabable. at the very end of entertaining, martha a asked if i i d do a second book on weddings. of course, i said, y yes. the book, weddinings, comes s , whwhich is a r really beauautl book.. now thisis, this is s wedding. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would ....
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Daniel Daggers of 'Buying London' its 'Gold Standard' UK real estate against U.S. market nypost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nypost.com Daily Mail and Mail on Sunday newspapers.